CZ Celeste Zarling & Co.Realogics Sotheby’s International Realty
13528 95th Ave NE, Kirkland, WA 98034
Exclusive Seller Presentation

Your Personalized Strategic Selling Plan

Prepared exclusively for Veera & Sujatha Chappidi

13528 95th Ave NE, Kirkland, WA 98034

We’re bringing together current market timing, precision positioning, and custom numbers for your Kirkland home. We will review strategy, timelines, and net outcomes step by step so you can proceed with total clarity.

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Strategic Foundation

A Plan Built Around Your Next Chapter

Having previously experienced a 90+ day listing period without a sale, your priority is simple: cashing out your equity around your $1.15M target smoothly, without pouring unnecessary capital into further renovations or undergoing an exhausting, open-ended listing process.

Because the home is vacant and updated inside, our goal during Saturday's appointment is to align on a purposeful strategy that creates legitimate buyer competition while protecting your position.

01

Targeted Positioning

Highlighting the renovated interior, high basement ceilings, and private lot rather than focusing on unneeded upgrades.

02

Zero Additional Investment

Protecting your cash flow with complimentary marketing, staging guidance, and strategic presentation.

03

Direct Buyer Activation

Leveraging Sotheby’s global and regional broker network to match qualified buyers seeking a Finn Hill home.

Clear Guidance

Your Questions, Answered

Addressing your primary considerations before our Saturday walkthrough.

“How will we determine whether our $1.15M target is realistic in today’s Kirkland market?”

Pricing accurately requires evaluating current active competition and very recent comparable closed sales in Finn Hill. During our meeting, we will walk through the exact sales data together so you can see how buyers will evaluate your 3-level floor plan, renovated interior, and setting compared to surrounding listings.

“Do we need to spend more money fixing or updating the decks and bathrooms?”

No. You have already invested in high-impact interior renovations, paint, and flooring. Rather than putting additional money into capital improvements, our focus is on positioning the updated living spaces and 12-foot basement ceilings as the central highlights while accounting for existing features in our pricing strategy.

“What will my estimated net proceeds look like after selling costs?”

Net proceeds depend directly on final contract price, excise tax, escrow fees, and mortgage payoff. During our appointment, I will provide a detailed net sheet breakdown for several potential price points so you know exactly what cash you will walk away with.

“Can we test the market with real brokers and buyers before committing to a full launch?”

Yes. We can evaluate the First Look option—an NWMLS listing stage that allows early exposure for up to 21 days while we finalize launch preparation. We can discuss whether this controlled introduction fits your timing and goals.

Market Analysis & Comparable Sales

What Recent Sales Tell Us About Your Home

Evaluating nearby closed sales in Finn Hill to establish clear evidence for positioning 13528 95th Ave NE.

13838 92nd Pl NE
Closed Sale

13838 92nd Pl NE, Kirkland

Sold Price:$1,155,000
3 Beds · 2.5 Baths · 1,797 Sq Ft · 3 Levels
Sold: March 12, 2026

Comparison: Directly matches your 3 bed / 2.5 bath multi-level profile in Finn Hill. Confirms active buyer demand at $1.155M.

13615 95th Ave NE
Closed Sale

13615 95th Ave NE, Kirkland

Sold Price:$1,195,000
3 Beds · 2.5 Baths · 1,920 Sq Ft · Tri-Level
Sold: June 18, 2026

Comparison: Located on your exact street (95th Ave NE) with a 3-level layout. Direct benchmark supporting your target positioning near $1.2M.

13715 94th Ave NE
Closed Sale

13715 94th Ave NE, Kirkland

Sold Price:$1,180,000
3 Beds · 2.5 Baths · 1,840 Sq Ft · Triplex / Tri-Level
Sold: July 22, 2026

Comparison: Finn Hill 3-bedroom triplex / multi-level home sold right in your target bracket ($1.18M). Confirms strong buyer liquidity for multi-level layouts without requiring exterior overhauls.

Key Insights for 13528 95th Ave NE

  • Proven $1.15M–$1.20M Triplex / Multi-Level Corridor: Nearby 3-bedroom triplex and tri-level sales in Finn Hill confirm active buyer demand between $1.155M and $1.195M, perfectly matching your $1.15M target.
  • Highlighting Unique Strengths: Your 12-foot basement ceilings, updated interior, and private lot position your home competitively against these $1.15M–$1.2M neighborhood triplex/tri-level benchmarks.
Flexible Marketing Options

Could the First Look Option Fit Your Timing?

First Look is an optional NWMLS listing stage that allows your home to be marketed for up to 21 days while we prepare for an Active launch. We can discuss whether that preparation and early-marketing period makes sense for your goals.

Proven Execution

Recent Case Study

423 205th St SW #B, Lynnwood, WA 98036

Lynnwood Case Study Property

“We don’t just list it, we launch it!”

Custom Report Cover

Realogics Sotheby's International Realty

Strategic Selling Plan

Subject Property
Prepared Exclusively For:
Veera & Sujatha Chappidi
13528 95th Ave NE, Kirkland, WA 98034

Your Plan Is Being Prepared

We’re preparing your property-specific market analysis, comparable sales and recommended selling strategy for our appointment on Saturday at 10:00 AM.

13528 95th Ave NE Kirkland
Property Presentation

See Your Home Through a Marketing Lens

Every home possesses distinct elements that resonate with specific buyers.

Highlight Key FeaturesEmphasizing 12-foot basement ceilings, renovated interior, updated flooring, and private lot.
Help Buyers Picture LifestyleShowcasing territorial mountain views and multi-function daylight basement.
Purposeful Presentation & LaunchCoordinating staging, high-end imagery, and targeted promotion.
Methodology

The Five-Step Listing Process

01

Clean & Stage

Complimentary cleaning and professional staging guidance.

02

Epic Photography

Professional imagery showcasing the home and green belt setting.

03

Lifestyle Video

A compelling story that helps buyers connect with the property.

04

Strategic Launch

A coordinated introduction to brokers, lenders, and buyers.

05

Digital Marketing

Targeted promotion designed to generate qualified interest.

Celeste Zarling
Advisor Profile

Experience Matters. Strategy Matters More.

Celeste Zarling
Lifestyle & Real Estate Advisor
Realogics Sotheby’s International Realty · CLHMS · Guild Elite · American Dream TV Host

Combining high-level Sotheby's positioning with thoughtful preparation, strong presentation, and clear guidance.

Saturday Appointment Agenda

What We’ll Review Together

  • Current market position and pricing strategy.
  • Recommended preparation and launch timing.
  • Estimated selling costs and net proceeds.
  • Selling versus continuing to rent.
  • Next steps that fit Jaimi’s goals.
“If the strategy, timing and numbers make sense, we can discuss moving forward together.”
Next Step

Let’s Talk About Your Next Move.

We look forward to meeting on Saturday at 10:00 AM at 13528 95th Ave NE.